T@POP Solution
Store Automation and Shopper Engagement
Overview
Store Automation and Shopper Engagement
DIGI T@POP Solution is developed to accelerate digital transformation, enabling retailers to embrace in-store automation and bring shopper engagement to the next level. This IoT platform creates a long-term sustainable business model capable of driving operational efficiency and elevate customer experience.
Customer Needs
Details
T@POP Central Monitoring System (CMS)
DIGI’s Central Monitoring System (CMS) is a centralised management tool equipped with real-time monitoring and self-diagnostic capabilities. Businesses can remotely perform error-free synchronization of pricing and product information across multiple locations.
Its dashboard layout offers easy visualisation of data, allowing status of the system, Radio Frequency (RF) stations and InfoTags in each store to be monitored at a glance, hence allowing businesses to gain a competitive edge.
Time spent on initialising the ESLs is kept minimal as authorised users can carry out this task directly on the CMS. These features help create a unified management environment, allowing enterprises to manage different business banners efficiently.
Dynamic Pricing
Agile pricing updates can be carried out wirelessly, providing retailers with maximum responsiveness to give them a strategic edge over their competitors.
This enables real-time pricing promotions that can be based on key factors such as in-store demands to influence shoppers’ purchase decision.
Info Portal
Info Portal, a cloud-based service that incorporates beacon technology to help businesses leverage IoT data to enhance shopper experience.
Functioning as a bridge between the enterprise’s network and the smartphone application, the InfoPortal offers a suite of innovative features and tools such as Product Locator, Proximity Marketing and Heat Map analytics to optimise sales and retail spaces.
Merchandise Picking
T@POP’s built-in LED flash indicator offers picking accuracy and efficiency by enabling LED blinking to provide precise visual guidance.
Used in tandem with the ESL’s built-in beacon technology, the LED blinking is initiated only when the shopper or employee is within the pre-set range.
The LED of the next nearest product will begin to blink once the first product has been picked up, enabling a shorter order fulfilment time.
Additional Page
Apart from displaying pricing and promotional information, each ESL comes with an additional page that can be used to present other essential product-related details such as stock level, minimum order quantity or even suppliers’ information.
This helps to improve inventory management as the information can be accessed readily by employees.
Shopper Engagement
With the integration of QR code and Near Field Communication (NFC) features, shoppers can use their smartphones to interact with the ESLs to access rich content ranging from marketing campaigns to ingredients and allergens details.
They can also be redirected to the online platforms to purchase products that are unavailable in-store.
These added capabilities helps businesses to create an omnichannel environment by combining online and offline initiatives for a seamless and interactive shopping experience.
Waste Control
Markdown adjustments are often done manually, which is time-consuming and ineffective due to the sheer volume of products across the store.
Our ESL not only allows businesses to implement strategic and agile price updates according to the freshness of the products but also enables them to display both the original and markdown prices on the same label with the split screen feature.
By notifying shoppers on the markdown prices of products before expiry, businesses can protect margins by generating additional profits with reduction of food wastage.
Digital Signage Display (DSD)
T@POP InfoTag can extend its range of display to other multimedia devices such as Tablet, Smart TV Display and Digital Signage Panel with WIFI connection.
This helps to entice shoppers with interactive promotion content as well as increasing impulse purchases by promoting products with lower popularity.
Case Studies
Japanese leading pharmacy enhances store efficiency with DIGI ESL
Welcia - BHG
Welcia – BHG at The Wisteria Mall, is a Japanese drugstore that has started its business in Singapore since 2017, focusing on Japanese imports some of which are exclusive to their brand.
To remain competitive, multiple promotions are carried out regularly. For instance, within a lineup of one hair care brand, five out of ten products could be on promotion. Hence the demand of manpower to manually update paper price tags and POP is toll on operational cost.
The use of ESLs will further be crucial for extensive stores that are required to operate with lesser manpower.
Mr. Matsumoto, Managing Director
Digitizing price management with DIGI ESLs means more time for customers
Apotheek Boomsesteenweg
I don’t have to worry about it…[The price] is always correct. So, I have time for other things.
Koen Engels, Owner
24-hour stores get a competitive edge through flexible pricing with DIGI ESLs
Bruno Group (Gasoline Service Station)
Another benefit for the Belgian service station chain, was the opportunity to implement strategic pricing. The stores provide fresh foods, and were looking for ways to compete with fresh food stores and supermarkets. With ESLs, prices can be adjusted instantaneously without the need to print separate labels. This allows Bruno to take advantage of flexible pricing and utilize its strength as a 24-hour business to compete with fresh food stores in the surrounding area.
I always had to go to the head office to get the paper labels. With the digitalization of the DIGI labels, we have no problem anymore.
Dino Tofoni, Shop Manager
Products Used in This Solution
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Electronic shelf labels ESL